Having a real estate video is a great way to get your message out there to potential buyers. If you’re not sure how to go about producing your own video, here are some tips and tricks to get you started.
Places to shoot your video
Having a real estate video is an effective way to market your listings. Whether you’re selling a house or a condo, a video is an excellent tool for getting the word out. And if you’re a real estate agent, it’s a great way to show off your own skills.
A real estate video is the perfect medium to demonstrate the best features of a property. A good video should capture the natural ambiance of the home, while also incorporating the latest technology. Using a professional videographer can ensure a better end result.
In addition to showcasing a home’s best features, a good video will also include a call to action. Ideally, the call to action should lead to a landing page with a form and a link to a relevant page on your website.
Background music
Adding background music to your real estate video is a great way to enhance your content and create a more memorable viewing experience for your viewers. With so many options out there, it can be hard to know where to start. However, the right music can be the deciding factor in creating a real estate video that stands out from the crowd.
A real estate video is an investment in time, money and talent. That is why it’s important to find the best source of royalty free music for your real estate video.
The best option for your video may be an alternative stock music source. These are great ways to license royalty free music without having to deal with the copyright holders directly.
Artlist is a subscription service that provides access to an extensive library of music for your video. This subscription allows you to download unlimited music, sound effects and other media related content. The most comprehensive service is Epidemic Sound. This Swedish company has the largest music library in the world and is a great source for real estate related music.
Handheld stabilizers
Whether you are a professional videographer or a real estate video producer, a handheld stabilizer can be a life saver. Camera shake can be irritating, especially when you are shooting a video in your hands. These devices help reduce camera shake by adjusting the camera’s rotation on the center axis.
Handheld stabilizers come in a wide variety of styles and sizes. They range from simple to professional production rigs. Depending on your needs and budget, there is a stabilizer that can meet your needs.
When buying a handheld stabilizer, you should know exactly what you are looking for. Some devices are designed for DSLR cameras, while others are built for mirrorless cameras. Generally, the lighter the camera, the more sensitive it is to movement. If you are using a mirrorless camera, you will probably want to avoid handheld stabilizers that use a 3-axis gimbal.
Titling your video with “how-to” tips and tricks
Using “how-to” tips and tricks in your real estate video can increase the number of clicks it receives. In addition to generating leads, videos can help your brand establish itself as an expert.
Real estate agents can create their own video or hire a professional videographer. Either way, it’s important to know what to film and when to film it. You can do this by attending local market events and meetings. Also, be sure to film footage of interesting aspects of the homes you represent.
A video with “how-to” tips and tricks will also help your brand be more personal. For instance, you can interview past clients and share their stories about the benefits of working with you. Or, you can compile housing data for your area on both the local and county level.
Optimizing your video for SEO
A specialised real estate video production is the wave of the future. In fact, a recent study from BoldContent shows that a video gets 403% more inquiries for a real estate listing than a regular page. However, only two percent of realtors are taking advantage of video marketing. That’s a shame, considering that optimizing your real estate video for SEO is one of the best ways to increase traffic to your website.
There are a number of tricks to get the most out of your video, including optimizing your thumbnail and using Google+. While Google+ doesn’t have much engagement, it does make your video easier to find. You can also use an extension for Chrome called Tube Buddy to improve your video SEO.
A video thumbnail is the first thing a searcher will see when you index your video. A good thumbnail should be well-thought out, aesthetically pleasing, and relevant to the content of your video.